Why Geospatial Solutions Are Essential for Business Intelligence, Site Selection, and Expansion

When it comes to growing a business, few decisions are as critical, or as complex, as where to expand. Whether you're a home services company, a retail chain, or an engineering consultancy, the old adage still holds: location, location, location. At Geospatial Solutions, we help make sense of location and help answer your location questions.

We're not just a GIS (Geographic Information Systems) firm, we're your spatial intelligence partner. Since 2018, we've been helping businesses harness the power of location data to drive smarter decisions in everything from market expansion to digital visibility.

What We Do (and Why It Matters)

• Business Intelligence Dashboards
• Site Selection and Market Expansion Analysis
• Competitor Mapping
• Permit Data Integration
• Google Maps Optimization
• AI Search Readiness (e.g., ChatGPT, Claude, Gemini)

In short, we combine geography, data science, and business strategy to answer the question: Where should we grow next, and why?

Site Selection Done Right

It's All About the Right Data, at the Right Resolution

When evaluating new markets, you don't just need ZIP code-level data. You need precision. We help businesses analyze:

• Demographics (income, density, home ownership, age of housing stock)
• Permitting Activity (building permits, new HVAC installs, electrical upgrades, plumbing replacements)
• Competitor Footprints (mapped and scored)
• Lead Vendor Data (when available, we integrate it)
• Construction Trends (including project cost and firmographics)

We don't stop at visualizing data, you get interactive dashboards where your team can turn layers on/off, zoom into specific markets, and make decisions in real time.

Permits, Polygons, and Predictive Power

We go county-by-county, city-by-city to extract real permit datasets, not estimates or modeled projections. Here are a few examples:

• Columbus/Franklin County, OH: Full building permit data available via open API
• Cincinnati/Hamilton County, OH: Structured datasets include HVAC and plumbing fields
• Cuyahoga County, OH: Open GIS endpoints provide robust coverage
• New York City, NY: The NYC Department of Buildings provides open data on all permits with contractor and cost fields via NYC Open Data
• Chicago, IL: Extensive permit records including electrical, mechanical, and plumbing from City of Chicago Data Portal
• San Francisco, CA: SF Department of Building Inspection provides parcel-based permit data through DataSF

In some regions (like the Northeast), we enrich permit data with firmographics like contractor names, estimated project cost, and contact info. Our partners can even layer in emails and phone numbers where available.

Competitor Mapping: Beyond the Pin on a Map

We don't just tell you where competitors are, we estimate how far they serve. Using a combination of:

• Google Places API
• Yelp, Thumbtack, and Waze insights
• AI-enhanced service area estimation
• Crowd-sourced and first-party customer locations

…we create service area polygons to show spatial saturation. Want to know which ZIP codes are underserved by HVAC companies? We'll highlight them.

AI-Search Visibility & Google Maps Optimization

Your future customers aren't only using Google Search, they're asking ChatGPT, Claude, and Google's Gemini where to find you. And most importantly, they're searching in Google Maps.

We help businesses:

• Ensure complete and accurate Google Business Profiles
• Tag services, upload photos, and optimize NAP (Name, Address, Phone) for discoverability
• Implement schema markup for localBusiness and service areas
• Prepare content and listings to be indexed by LLMs and AI retrieval engines

The future of search is location-aware AI, and we're helping our clients stay ahead.

A Collaborative, Feedback-Driven Approach

No one knows your business like you do. Our process is designed to combine your gut instinct and domain expertise with our technical rigor and geospatial tooling. We iterate with you:

1. Initial Data Review – We collect and prepare spatial layers for your markets
2. Dashboard Build – You get interactive visualizations that you can explore
3. Decision Support – You guide us on which competitors to investigate further
4. Target Refinement – We analyze and score expansion opportunities based on real-world metrics

You don't just get answers. You get clarity, visibility, and control.

Why Work With Us?

• ✅Experienced: Serving clients nationwide since 2018, from Alaska to North Carolina
• ✅Nimble: Small team, fast turnaround, tailored solutions
• ✅Technical & Strategic: Deep GIS expertise combined with business insight
• ✅Tool-Agnostic: We work across ArcGIS, QGIS, Mapbox, Google Cloud, Power BI, and more
• ✅Data-Rich: We don't guess, we extract data from APIs, open records, and first-party datasets

Let's Talk Location Strategy

Whether you're planning acquisitions, launching new service areas, or just want better visibility into your current footprint, we're here to help.

📍 Let's turn your business questions into geospatial answers.
📞 Contact us to get started.