Customer Analysis
Deep dive into customer demographics, behavior patterns, and spatial distribution to understand your market better.
Market analysis · Location research
Know the market before you sign the lease.
We combine public data with your own customer and sales records to map demand, competition, and gaps, so expansion and site decisions rest on evidence instead of instinct.
Candidate site comparison
IllustrativeAStrong demand, 2 competitors86
BModerate demand, open gap71
CSaturated by competitors48
Competitor locations · rings show 5- and 10-minute drive times
The questions
Most market questions are really location questions.
If the answer depends on where customers, competitors, or sites are, it belongs on a map.
- 01Where should the next location go, and which candidate sites should we drop?
- 02Who lives, works, and shops inside each trade area?
- 03Where are competitors clustered, and where are the gaps?
- 04Which existing locations are under- or over-served by their market?
What we analyze
Six lenses on the same market
Use one for a quick answer, or combine them into a full expansion study.
Competitive Intelligence
Analyze competitor locations, market penetration, and identify gaps in the market for strategic positioning.
Market Segmentation
Identify distinct market segments based on geographic, demographic, and behavioral characteristics.
Demographic Studies
Comprehensive analysis of population characteristics, income levels, and lifestyle factors affecting your market.
Location Analysis
Evaluate optimal locations for business expansion, retail outlets, or service delivery based on market data.
Market Penetration
Assess current market coverage and identify opportunities for growth in underserved areas.
Who it's for
Teams that grow by opening, moving, or closing locations.
You receive
- Trade-area and drive-time maps
- Ranked candidate sites with the evidence behind each score
- Competitor and demand overlays
- Demographic and spending profiles by area
- A written readout with sources and limitations
- Data files (CSV, GeoJSON, shapefile) for your own tools
Retail & E-commerce
Store location analysis and customer reach optimization.
Real Estate
Market demand analysis and property value assessment.
Financial Services
Branch location strategy and market penetration analysis.
Restaurant & Hospitality
Site selection and customer catchment analysis.
Manufacturing
Supply chain optimization and market access evaluation.
How a study runs
From question to ranked answer in four steps
Scoped up front, so you know the geography, the sources, and the deliverable before work starts.
- 01
Frame the decision
Expansion, consolidation, pricing, or targeting. We agree the question, the geography, and what a good answer looks like.
- 02
Assemble the market data
Public sources such as Census ACS and business listings, plus your own customer, sales, or location records.
- 03
Analyze and map
Trade areas, demand, competition, and gaps, scored consistently so candidates can be compared side by side.
- 04
Deliver the readout
Maps, ranked tables, and a plain-language summary your team can act on or take to leadership.
See it working
Location research you can try today
Live tools built on the same data and methods we use in market studies.
Live demoFoot Traffic Site ReportAddress-based trade-area readout comparing visitor activity within flexible distance bands.Open demo
Live demoSpatial Need AnalyzerHex-grid scoring that shows where supermarkets, pharmacies, gyms, and EV chargers are missing across 50+ US cities.Open demo
Live demoGeographic Review IntelligenceCompare local reviews, recurring themes, and sentiment across business locations on one map.Open demoFAQ
Common questions
What data do you use?
Public sources such as U.S. Census ACS demographics and business and place listings, combined with whatever you can share: customer addresses, sales by location, loyalty data, or a list of candidate sites. Every source is named in the readout.
Do we need to share customer data?
No, but it helps. A public-data-only study answers where demand and competition sit. Adding your customer or sales records answers where your customers actually come from, which is usually the sharper question.
Can you work with our existing GIS or BI tools?
Yes. We deliver standard files and can publish into ArcGIS, QGIS, Power BI, or a web map, so the analysis doesn't live only in a PDF.
How is this different from a foot-traffic report?
Our Foot Traffic Site Report is a fast, address-level readout. Market analysis is broader: multiple sites or a whole region, your own data, and a recommendation rather than a single score.
Get started
Weighing a new location or market?
Thirty minutes, no slides. Tell us the decision, the geography, and what data you have, and we'll scope a study with a fixed timeline and price.