Foot Traffic
Popularity Score
Rank every business in a neighborhood by real-world visitor activity.
Not surveys. Not estimates. Real foot traffic — built for CRE teams, retail strategists, and anyone tired of making million-dollar location decisions on vibes.
Foot Traffic
Popularity Score
Works
We quantify real-world foot traffic at the place level, so you can make smarter site, lease, and expansion decisions.
DATA
LENS
SCORE
VALUE
Methodology Series
How Our Popularity Score Works
We quantify real-world foot traffic at the place level, so you can make smarter site, lease, and expansion decisions.
Foursquare popularity signals fused with Overture Places — millions of POIs across the US, refreshed regularly.
Drop a pin anywhere. Draw a 400m, 800m, or custom radius. Filter by Dining, Retail, Health, Services, or Culture.
Every place gets a popularity score from real visitor activity — weekday and weekend patterns by hour.
Stop making million-dollar location calls on vibes. Quantify foot traffic before signing the lease.
Built for High-Stakes Location Decisions
The same lens, three different jobs to be done.
- Is this corner busier at lunch or dinner?
- Which competitors sit within an 800m walk?
- How does weekday traffic compare to weekend?
- Which sub-blocks rank in the top 10%?
- Where is anchor traffic strongest in this trade area?
- Which categories are underserved nearby?
- Does this location match my best-performing store?
- Where are the foot-traffic dead zones to avoid?
- Does the tenant mix justify the cap rate?
- Is the activity story trending up or down?
- How resilient is the trade area's draw?
- Which assets in the portfolio outperform?
Real Data, Not Vibes
We fuse three best-in-class sources so you can trust what the lens shows you.
Foursquare Popularity
Visitor activity signals at the place level — hourly weekday and weekend patterns, with confidence scores.
Overture Places
Open, broadly-licensed POI database — names, categories, addresses, and geometries refreshed by the Overture consortium.
Mapbox Basemaps
Fast, customizable basemaps with street-level detail and pan / zoom optimized for analyst workflows.
More working examples
Explore More of Our Demos
Compare this sightline scoring tool with the full collection of mapping and geospatial decision tools we've built.
Ready to use real foot traffic in your next location decision?
We'll walk you through a live trade-area workup on a property you care about, then scope a custom build for your portfolio.
Implementation stack
Technologies We Work With
We choose the stack around the job: browser maps for decision surfaces, spatial databases for reliable data, Python and GIS libraries for analysis, and annotation tools when imagery needs reviewer-ready labels.
QGIS
GIS Software
ESRI ArcGIS
GIS Platform
PostgreSQL
Database
PostGIS
Spatial Database
AWS
Cloud Platform
Google Cloud
Cloud Platform
DuckDB
Analytics Database
OpenAI
AI Platform
Claude AI
AI Assistant
CVAT
Annotation Tool
Python
Programming
React
Frontend
Node.js
Backend
Docker
Containerization
Kubernetes
Orchestration
Azure
Cloud Platform
TensorFlow
Machine Learning
Pandas
Data Analysis
NumPy
Scientific Computing
Jupyter
Data Science
Git
Version Control
Linux
Operating System
Ubuntu
Operating System
Mapbox
Mapping Platform
Leaflet
Web Mapping
Fastapi
API Framework
GeoPandas
Geospatial Analysis
GDAL
Geospatial Library